Market planning strategy track is designed to evaluate new product or service ideas that address a target sector business needs.
It looks at new markets for the products or services and defines the route to market with associated cost implications.
It covers:
- target market definition and customer segmentation
- key business issues in the market
- customer motivation analysis
- competitive force analysis
- market revenue trends
- product or services propositions to solve the issues
The market planning strategy track
The market planning strategy track evaluates the target market. The relevant market sectors are defined and prioritised in importance to the company. Prioritisation can be by profitability to company; cost of entry to market; ease of market adoption; long term market share or other metric important to the company
The track summarises why current products or services are successful in the target market.
It specifies key benefits of the proposed products or services to be brought to market
Then profiles the product or services for who will buy it , why they will buy, where the market soft spot is.
And then define best marketing strategy, the cost, timescale's and ease of entry to market.
Meeting deliverables
The meeting produces:
A strategic marketing plan with
- A "Go to Market" Strategy
- Investment Requirements
- Marketing Initiatives and plans.
This plan is broken down into tactical departmental plans.
So each department leaves the meeting with a route-map and development plan to implement the new initiatives.
This track can address the whole marketing process or can be organised to only address specific areas relevant to the customers needs. Contact us to find out what we can do for you.
